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“Social media has always been a big part of my life and in the generation that I live in. My friends and I thrive on who is doing what or which picture to post. After Laura’s talk to our school, the filter and the caption aren’t the only two things I take into consideration before I post. I remember that even though I don’t know the person now, future coaches, bosses and co-workers could see it and perceive it in a totally different way. Laura helped me see that being smart online and posting pictures that reflect who I am is more important than any number of likes I could ever get.”

10th Grade Student
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“We are thrilled to engage in a three year partnership with Laura Tierney and The Social Institute. Our students and parents have longed for a sustained, systemic message about how to connect conversations, use, and education about technology and social media. Laura’s engaging, positive, and developmentally appropriate work with our faculty, students, and parents allows us to have an ongoing, supportive, and educational dialogue about how to leverage social media for respectful outcomes.  We feel our commitment to community health must include such a systemic educational approach to understanding the potential positive impact “social” can bring. The Social Institute is changing the way families and schools partner to understand “social.” Glad to be a part of it.”

Susan Perry
Asst. Head of School for Student Affairs
Ravenscroft School
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“Laura engages with our Duke University student groups and also individually, mentoring, motivating and guiding them to help them find their “true north” and best optimize their own gifts. She does this with her expansive knowledge of social media and also with her amazing relational skills. Laura is a kind, powerful, bright light and anyone who gets to work with her is lucky.”

Anita Stockmans
Assistant Director, Career Counseling
Duke University
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“Laura possesses great insight into social media and the communication skills to share her knowledge with a variety of audiences – whether it is young women, parents, brands or institutions. Her lessons are smart, digestible and practical – they are “real world” tested. My personal brand has been impacted by Laura’s fine work as she’s helped me transform my own LinkedIn profile to ensure we’re effectively using the tools specific to that important social platform.”

Laura Gentile
Senior Vice President
espnW and ESPN
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“All too often the topic of social media in schools is delivered through a negative approach. What Laura brought to our girls was such a relatable, healthy, constructive message that the students began to take ownership of right before our eyes. For the first time, they heard an adult tell them TO USE social media, which allowed them to be engaged when it came time to learn, how TO WIN at social media.”

Caroline Blaum
Admissions Director
Oldfields Prep School (top ranked girls boarding school in the U.S.)
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“Laura’s social media presentation was one of the top presentations I’ve seen at our U.S. Olympic Committee Athletes’ Advisory Committee meeting in the past 3 years.  She gave us simple, useful tactics to strengthen your reputation as either a current or former athlete. She provided me with a clear purpose for each platform and a savvy approach on how to use social media to network with professionals or to engage with fans. I would recommend her to anyone who needs clarity on their social media approach or who might just need a crash course on everything social media and the different opportunities to consider.”

Mechelle Freeman
Track & Field Olympian and World Champion
Founder of TrackGirlz®
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“Laura’s seminar on first generational digital coaching is a must for all parents! Her approach to social media and adolescence is unique and simultaneously educational and refreshing. In a matter of minutes, she levels the playing field between parents and children by explaining the different platforms, their organization, intent, purpose and how to navigate them. As a parent of four children, I entered the seminar deeply concerned about the potential negative impact of social media in the short and long-term. I never considered that it could have a positive or impactful benefit. Laura seminar changed that. I left inspired by all the fresh, new and positive communication techniques she shares to put you and your child in control of these social media platforms. Education is  power and I feel fortunate to have had the opportunity to learn from Laura.”

Amy Hepburn
Executive Director
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“In my role as Chief Information Officer at Ravenscroft, I have always believed in helping parents see the positive aspects of social media — it’s not all negative as we are often led to believe. When I was first introduced to Laura Tierney and The Social Institute and heard Laura’s passion for helping students win the game of social media I knew Ravenscroft had found the right partner to help us integrate, at a deep level, a program focused on social media and digital citizenship that would connect easily with the School’s Lead From Here initiative. What I appreciate most about Laura is that she brings a unique and real approach to students and parents that she combines with a level of enthusiasm that is simply contagious. Ravenscroft is fortunate to be working with Laura and the Social Institute in a one of a kind partnership for independent schools.”

Jason Ramsden
Chief Information Officer
Ravenscroft School
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“A refreshing and informative approach to social media – Laura creatively bridges the gap between students who see their online presence as harmless and adults who view it as detrimental. The message that social media is a powerful tool that can be utilized to move our young people forward into a positive and successful life comes across loud and clear. Mrs. Tierney expertly engaged the entire audience with her insights on this topic that cannot be ignored!”

Alicia Bowers
Director of Communications
Oldfields Prep School (top ranked girls boarding school in the U.S.)
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“Insightful, engaging and refreshing: this describes the presentation given by Laura Tierney to our 500 high school students and faculty at Wyoming Seminary. Laura’s message on the positive aspects of social media use was, for our students, a pleasant diversion from the constant drumbeat of how NOT to use it. What I liked best was the fact that both students and adults left the presentation talking with each other about several of the points raised.”

Jay Harvey
Dean of Upper School
Wyoming Seminary Prep School
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“Laura is and has been one of my favorite creative guides during my time at McKinney. Without hesitation, the agency looks to her for in-depth understanding of emerging and current social platforms. She’s constantly elevating her game. For instance, she started Socializ’d – a weekly update on key developments in social media. Her Socializ’d program alone has inspired fresh ideas and kept our creatives ahead of the curve in this deadline driven world.”

Alex Nassour
Art Director
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“Growing up as a woman who loved sports and social media, I never assumed that could be a viable career path for me. Talking with Laura and hearing about her experience with ESPN and espnW, I was armed and inspired to pursue that career path. I also now pay much closer attention to my personal brand and learned how to build my own website, update my online profiles, and leverage LinkedIn to connect with other leaders in my college network to navigate my career.”

College Junior
Duke University
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“Laura is an invaluable and inspiring resource for our Duke students. Whether leading a Duke Career Center workshop for undergraduates or high school students across the country, students leave better informed and prepared to leverage social media to pursue internships, jobs, and build relationships. Our students connect with her engaging and motivating style.”

Amy Unell
Office of the Vice Provost for the Arts
Duke University
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“Not only was Laura an incredible speaker, but one of the most approachable and personable mentors for our students.”

Caitlin Dallmeyer
Head Field Hockey Coach
Lehigh University
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“Many of our students, weary of messages from adults about what not to do on social media, were very receptive to Laura’s messages about the positive applications of social media and the ways in which it can help them achieve their goals. Her presentation was timely and important, and I was impressed by her passion and ability to engage the students in small student groups afterward for individualized conversations about the role of social media in their lives.”

Lindsey Copeland
Upper School Counselor
Durham Academy
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“A notable Duke athlete and a charismatic leader, Laura Tierney works closely with our students, faculty, and departments on how to best use social media and develop a strong “personal brand” and reputation that will build great careers and most importantly, happy lives. Laura has led several of our Duke in New York information sessions on how to make the most of an internship and how to network effectively and gracefully. I have found, and my students have found her tips— from the use of Google and social media tools to a warm hearted understanding of social interactions— revelatory.”

Marianna Torgovnick
Professor and Director
Duke in New York Program
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“My son couldn’t stop talking about Laura’s workshop and how much he enjoyed it. He is 15 years old, and Laura helped him see the many positive ways to use social media, including how to impress college admissions officers and employers years from now. He showed me all of the tips and social media “do’s” that he wrote down. I was shocked that he took notes on his phone!! Now he is updating his Instagram profile to best show his interests and passions, like baseball. After the workshop, my son and I had a 40-minute drive home together, and for the entire ride, he talked about what he learned. Even when we got into the car and I began to make a call, he told me to put the phone away before the car started. I couldn’t believe it!! While I try to use Instagram to monitor him, I now know he is making smarter decisions on his own… He spoke very highly of Laura. Her visual presentation combined with her knowledge and background in sports and at ESPN really resonated with my son. Thank you, Laura for your attention to this important topic!”

Jennifer Peterson
Mom with a 15-year-old son
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“Ravenscroft is proud to partner with The Social Institute (TSI) to bring a comprehensive social media education program to support our students, faculty, and parents. TSI customized the program specifically to our school’s needs and interests. The robust social media curriculum TSI developed is beautifully woven into Ravenscroft’s existing leadership program. The concepts are developmentally appropriate and the real life issues are engaging to students.”

Colleen Ramsden
Asst. Head of School for Academic Affairs
Ravenscroft School
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“At Christ School, we have had a number of speakers on the topic of social media, but Laura and The Social Institute were able to connect with our students in a more authentic way than I’ve seen before.  Her approach to “win at the social media game” was refreshing and informative to both our students and faculty.  It’s clear that her extensive background working with high profile athletes gave enormous credence to our students in her real life examples.  I hope to continue working with Laura in creating a social media curriculum for all grades in the future.”     

Jeff Miles
Director of Student Life
Christ School
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“Growing up with social media being a major part of my life, it is difficult to always hear the negative, but hearing Laura’s positive, contemporary approach was super helpful. I could really relate to her real-life examples and “social sprint” scenarios that she shared with us. After the assembly, Laura and I walked through my Instagram account together and talked about positive posts and using social media to represent yourself in the best, honest way.”

11th Grade Student

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